Deloitte's FSI Magazine goes digital!
Client:
Deloitte
Task:
Create an attractive digital magazine called "FSI magazine" about the world of finance targeting CFOs.
Process:
Deloitte wanted to do a special online edition of the FSI magazine. We were required to make an attractive and very easy to use digital magazine for financial professionals. At that it was required to offer more then just an online version of the printed version of the FSI magazine, thus including interactive elements, present the content in an attractive way, offer downloads, movies and more. The magazine should be an industry benchmark showing Deloitte´s market leader position. In addition to latest technologies and quality materials the magazine should generate subsribers creating a database of financial professionals in Holland.
Idea:
In order to make sure the magazine was easy to use for the relative conventional target audience, we first created a visual navigation for the FSI magazine. Each page is easily accesible from any other page making it very easy to navigate throughout the magazine. The fresh screen filling design is maintaining the clean brand identity of Deloitte. The lounge like sounds on the background support this atmosphere. The online edition of the FSI magazine is full of attractive online experiences. .