Create the third edition of the digital magazine "LightSpec" on lighting technology for technical lighting professionals
Process:
Each LightSpec edition evolves around a central theme. This time the theme was: "LED technology is ready to take on fluorescent" This issue was targeting lighting professionals informing them of the latest developments in the area of office lighting. How can LED lighting solutions help them create a good working environment while saving energy?
Idea:
In order to show the opportunities of LED lighting in offices we interviewed some of the industry´s best known lighting professionals asking them the same questions. What is their view on the opportunities, challenges, their experience etc. We embedded these interviews in the magazine supported by Philips downloadable case studies of office lighting projects.
