IMAGO reclame - online communications

Saving to make your dreams come true

Key visual / Poster

Advert

Direct Mailing

Colouring picture

Ducat

Flash Banner

Microsite // Launch Project

Hyves (Dutch equivalent of facebook) // Launch Project

Idea:

The idea was that if kids brought their savings together with their colouring picture they had a chance at winning a day to the Efteling theme park with the whole family. Either way they got a ducat which they could trade in for an ice cream or pancake. Social media was also an important element. For this 360 campaign we did the following activities:

- We made the campaign visual (Raveleijn linked to saving)

- We made the campaign website

- We had real horse riders visiting the local markets were the campaign was taking place

- We created a range of ads both for off and online purposes

- We created a Hyves profile (the dutch equivalent of Facebook) where children could upload their colouring picture and respect others

- We created flyers that the horse riders were giving to children

- We made colouring pictures that children returned to their bank office with their savings

- We made a drop box in the bank offices

- We made ducats that were given to children which they could trade in for an ice cream or pancake

- We did a direct mailing to 8000 children announcing the campaign

Launch Project

Saving to make your dreams come true

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